Bauer Media Outdoor brings programmatic outdoor advertising to the Baltic market

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Bauer Media Outdoor Estonia announces a new era in outdoor advertising in the Baltics: programmatic outdoor advertising is now available in Estonia and neighbouring countries. This innovative solution connects the Baltic advertising market with the European programmatic sales network, offering advertisers and agencies automated media buying, real-time campaign optimization, and greater flexibility and precision thanever before.

"This is a natural step towards making outdoor advertising in Estonia more innovative, data-driven, and accessible. Advertisers want fast, flexible and measurable solutions that deliver real results. We are among the first to offer the opportunity to buy outdoor advertising in the same way as digital media, which opens a new chapter in outdoor advertising in the Baltics. I believe that the automation, precision and flexibility of programmatic outdoor advertising will bring even better results for everyone" says Erki Roosimägi, Head of Bauer Media Outdoor Estonia.
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What does this mean?

• Campaign planning and purchasing is automated through special platforms
• Advertising can b e customized in real time, taking into account the time of day, location, weather conditions and behavioral data
• Advertisers gain greater control over airtime and budgets, while companies get more accurate forecasts and transparency

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"Digital outdoor advertising is very well positioned today to secure its place in the modern advertising technology network. Advertisers are looking for more meaningful, real-time ways yo reach audiences across different channels. Programmatic advertising is driving the next wave of growth in digital out-of-home solutions. It offers buyers across Europe access to high-quality inventory, smarter targeting and the flexibility that today's campaigns demand" says Dom Dunne, Commercial Director of Programmatic Advertising at Bauer Media Outdoor.

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Bauer Media Outdoor operates in 12 European countries, managing over 110,000 outdoor advertising media. Our mission is to offer brands an effective and innovative way to reach their target groups, while creating social value and reducing environmental impact.