Campaign planning

Our product portfolio allows you to plan both national and local campaigns. Plan a campaign where people are moving - on roads, streets and next to shopping centres. That way, the message reaches people where they have the time to notice and read it, and repeatedly. Come outdoors! Be brave and show yourself! Our advertising space asukohad kaardil is there to help.

CREATE THE PERFECT OUTDOOR CAMPAIGN FOR AN AUDIENCE ON THE MOVE.

1. You only have a few seconds to get people's attention.

So it's important that the message is simple and clear, and that the author of the message is well presented

2. Photographic and/or graphic elements are as important as words.

Make sure that these elements make the message clearer and leave a deep impression.

3. Use large fonts.

Text should be large and clear so that it can be seen from a distance.

4. Messages should be short and clear.

The easiest to understand outdoor campaigns are the most effective. Make sure the text is short and to the point. It must also be clear and unambiguous.

5. Think colours!

Some colour combinations can reduce readability. The use of colour should depend on the message.

6. Less is more.

The message should be as simple as possible for customers to understand. Focus on the key visual elements.

7. Combine different media.

Use integrated communication across platforms to make your campaigns more effective. Tips: the whole message should fit on a matchbox!