Summer is approaching and people are spending more and more time outdoors. On this occasion, we would like to emphasise the importance of our classic advertising format - the contact lens. It is an internationally recognised format that can be found all over the Baltic States. Read this month's news to find out more about what makes the contact lens unique and why it is the preferred way to communicate your campaign message. The piilliards are located in nine Estonian cities The map above shows our entire network of pylons in Estonia. The product is found in nine cities, with the largest format coverage in Tallinn. Other cities represented are Tartu, Narva, Haapsalu, Rakvere, Kohtla-Järve, Jõhvi, Narva-Jõesuu and Sillamäe. Examples of recent campaigns using three different designs Piilar loves new products! Aura's new bubbly drinks campaign is currently gracing the streets, with different messages on each of the three piilar sides. The picture shows how effectively the message reaches road users from all directions. Pedestrians, cyclists, cars and public transport all pass through the site on a daily basis, which puts it in the spotlight. Piilar loves bright colours! Below you can see the three sides of the Boost Casino campaign that was on the streets in April. The bright and effective colour with three different messages deserves to be recognised by customers. This campaign is an example of how a creative solution can catch so many eyes in the cityscape! Piilar loves important messages! The last pictures show the pillar in front of the main entrance of the Tallinn Song Festival Grounds. At the moment, the sides of this pillar are covered by an admission campaign for the Viljandi Culture Academy, proving once again how effectively different designs can be combined between the three sides. Reasons to choose the pillar for the campaign - Flexibility - the 3 sides of the piilar give the possibility to spread 3 different messages in one location. This makes the designs visible to people at different points of the road, engaging both drivers and pedestrians. - Best locations - we have designed our pylons for places where people move around on a daily basis. In this way, the product attracts customers 24 hours a day, seven days a week. - Visibility - given that most of our piers are located in Estonia's three largest cities, Tallinn, Tartu and Narva, we have the potential to attract the attention of nearly 560 000 people. Did you know that Narva, for example, has a population of around 53 626? (the numbers are from here). - Piilar loves special solutions - both the standard and the circular pilasters offer plenty of scope for special effects. With the latter, you can take your campaign message outside the box and hit the streets with something completely unique. - Suitable for all - this outdoor media format is suitable for a wide range of audiences. Throughout the year, commercial, cultural, social and a range of other campaigns can be seen on the medium. Our project managers can help you choose the best locations for your campaign! Feel free to get in touch!